fully 29% percent of U.S. consumers 18 and older report having seen an ad for Reeses at some point during the past two weeks. Comparing these commercials to old westerns is unfair to the westerns. However you are not wrong on the 10 year mark. Not Sorry, in the age of public apologies, are words we seldom hear. So its just cheeky "sorry we are delicious, not". The famous slogans, Two great tastes that taste great together and How do you eat a Reese's? A landing page features videos and recipes. Whether it be adding a new ingredient to the innards of their already perfect chocolate and peanut butter concoction, accentuating the brash tones in the voice of their new spokesperson Will Arnett, or their new slogan, not sorry. How do you literally sell more Reese's when literally anyone with a mouth (that doesn't have a peanut allergy) already eats Reese's? Reese's doesn't care what you think about its thin peanut butter cups New comments cannot be posted and votes cannot be cast. Some Other Stuff That Could Tickle Your Fancy , Assuming Your Fancy Is Remotely Ticklish, An Attempt at a Damning Critique of John Cena Timed After This China/Taiwan Incident When its Easier to Hate On Him. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Something told us showing people real peanut butter and chocolate would be way more appetizing than CGI. Now that we are all briefed on our candy bar advertisement history, allow me to reel back in the topic at hand, Reeses and why they refuse to apologize for an unknown crime. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Not sorry. ), the company is fully embracing the. But I know Reeses, there has to be a good reason for them to deviate so acutely, so I did some digging and thinking. This isnt What is Reese's slogan? - Foodly Why do they say not sorry Reese's? | Dependable Before posting or commenting, please check the rules in the sidebar. We created a new campaign and gave the brand a voice: Not Sorry. The combination of peanut butter and chocolate will (probably) go down in history as one of the single greatest inventions in human history So when we were asked to relaunch the most popular candy brand (which does nearly $2 billion in sales annually) we decided to lean into the confidence that comes from being the best. Sign up to track 121 nationally aired TV ad campaigns for Reese's, a Super Bowl advertiser. It makes me so uncomfortable I can't even eat Reese's anymore without that ad playing in my head. which originally debuted in 2012. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever youre doing and go get a Reeses. This is sensible, but for years Reese had been effectively tempting us through the timeless art of seduction, why change?The website Market Dive has their now reason for the gear shift, claiming Reeses current slogan is a response to Mars 2015 slogan for Milky Way, Sorry, I Was Eating a Milky Way. How do you make an ad so bad that it makes me NOT want to buy it???? and our Reese's Not Sorry Campaign - WNW - Working Not Working They are the character in the murder mystery who it definitely cant be. Optimize TV Ad Spend With Q1 2023 Insights. #StopTheMadness pic.twitter.com/mR9cF1eAO4, Jan #madein???????? A series of TV spots is generating high ad awareness levels, utting the brand in a strong position as the critical Halloween holiday . The "Not sorry" slogan from Reese's commercials. Competition for Reese's includes M&M's, Hershey's, Snickers, KitKat, Twix and the other brands in the Food & Beverage: Candy & Gum industry. Have questions about this ad or our catalog? Reeses hired Will Arnett as their new spokesperson. Reddit and its partners use cookies and similar technologies to provide you with a better experience. Guess theyre feeling sassy for coming up with a way to charge customers the same amount of money for less productunlesstheyre planning to charge 40% less. Especially that "Are you drooling?" "You better be sorry for eating that Reese's hombre." "Oh yea, well I'm not sorry punk.". By using our website you agree to the use of cookies as described in our. We created a new campaign and gave the brand a voice: Not Sorry. Halloween spending is expected to reach $9 billion this year, according to the National Retail Federation, representing the second-highest spend in the reports 14-year history. REESE'S Milk Chocolate Snack Size Peanut Butter Cups, 13.75 oz, 25 count box. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever youre doing and go get a Reeses. Optimize TV Ad Spend With Q1 2023 Insights. Reeses appears to be in a harrowingly similar situation and whether they are guilty or not I intend to get to the bottom of it. Were not sorry we know exactly what were doing. Another, launched in late No one was asking if they were sorry or what they werent sorry for, they just confessed. Will is known for portraying self sabotaging and traumatized characters such as Gob in Arrested Development, Lego Batman in The Lego Batman Movie, and most of all Bojack Horseman. Archived post. How do you increase sales for the most sold candy in America? Once verified, the information you provide will be displayed on our site. In the past 30 days, commercials featuring Will Arnett have had 540,984 airings. were reporting the same a year ago (on October 8, 2017), and slightly higher than the brands 2017 ad awareness peak of 28%, recorded in early November. Hader isn't the only star to voice the monocle-wearing legume, however; Robert Downey Jr. also lent his talents to the role back in 2010. I have thrown chocolates in the face of a loved on on Valentines Day for not being the heart shaped Reeses. Lets add a new bit of context into the world of Reeses a motivation for their current outlook and it begins with the peanut allergy. Reese's tries out a couple different closeups on its Peanut Butter Cups and asks viewers whether it makes them want some. Were not sorry we know exactly what were doing. Reese's Brand Creates the Ultimate Team to Support the Ultimate Cup The original incarnation of Reese's #NotSorrywas a response to the campaign Sorry, I Was Eating a Milky Way launched by competitor Mars in 2012. Topics covered: business models, technology, partnerships, culture and high profile personnel changes. The boost measured by YouGov is linked to Reeses latest incarnation of the #NotSorrymarketing campaign, which launched in June, with the 29% in ad awareness representing a 10-point increase since June 1, according to MediaPostciting YouGov. Reese's Peanut Butter Lovers makes waves with US Olympic - FoodSided To me this does not display your candy bar in the best light and if an alcohol company were to employ this same strategy they would see sales plummet and would probably have to pay a fine. (56) Buy Now. Reese's Cups I 'Ridges' Commercial I #NotSorry - YouTube Jargon The Website // Jargon The Website uses fabricated names in all of its stories, except in cases where public figures are being satirized. Mars brand M&Ms recently debuted its first Halloween campaign in 11 yearsto run across TV, digital and print. As noted, I am no stranger to the brand and I only want what is best for them, but I cannot sit idly by while they tarnish their good, smooth, creamy, simple, name with their harsh and forceful new direction. (we don't. With every ad Reeses makes they are taking a stand against the complainers and their fellow corporations like Pepsi who acts as if the missing ingredient to world peace is Kendall Jenner and carbonated sugar juice. also represents a 10-points increase in awareness since June 1. The company recently ranked No. month. And the newest innovation, Reeses with pretzel bites, geniusest. Featuring top industry speakers including: Will Critcher - Death By Coffee, Director, Acquisition, Marketing Automotive Awards(April 5, 2023, NYC), Creative Media Awards(February 2, 2023, NYC), Agency of the Year(January 25, 2023, NYC), MediaPost All Stars(January 25, 2023, NYC), Doggy Taste Tests: PetPlate's Revamped Food Passes Tough Criteria, Feeling Anxious? In comparison, the Hersheys brand has a current ad awareness score of 24%, versus 20% at Acclaimed Canadian-born actor, Seth Rogen, is also a voiceover artist. Reeses has released several TV commercials over the past few months, with Halloween-themed spots debuting recently. New comments cannot be posted and votes cannot be cast. I have been to Hershey Park a number of times, I have played and won the Reeses Xtreme Cup Challenge. Until one day Reeses said enough. EXCLUSIVE: Nora Hannons House Fires Back! 1 on best-Halloween-candy lists, a fact the brand appears to be successfully capitalizing on this year. One launched in mid-June teases viewers with close-ups of a Reeses cup, with a voiceover voice promising OK, well While fans across the internet balked at the attempted healthification of their junk food (like, who eats Reese's while monitoring their calories? The companys senior brand director also sent out a statement, reminding would-be eaters that you can have more than one. Reeses is no longer interested in their past persona. Much the same way that fans will be forced to double up on Thin Peanut Butter Cups, Reeses is doubling down on the controversial new product. Last year, 14% of consumers said the same. REESE'S Big Cup with REESE'S PUFFS Cereal Milk Chocolate Peanut Butter Cup, 1.2 oz. Reeses Peanut Butter Cups are an iconic Halloween treat, often ranked No. Reese's TV Commercials - iSpot.tv We dont have to decide between Reeses Pieces or Reeses Peanut Butter Cups any more. We, and our partners, use cookies to deliver our services. This site uses cookies to provide you with a great user experience. Submissions should come only from actors, their parent/legal guardian or casting agency. This is a much smarter commercial because the Snickers satisfies the problem, it doesnt create it, like the Milky Way. Not sorry. Any other use of real names is an accident and a coincidence. Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!". #NotSorry Campaign Paying Off For Reese's - MediaPost With every ad Reese's makes they are taking a stand against the complainers and their fellow corporations like Pepsi who acts as if the missing ingredient to world peace is Kendall Jenner and carbonated sugar juice. So we launched with a new tagline and mantra: Not Sorry. An self-aware, acknowledgement that were not sorry that were about to make you want a Reeses. This commercial introduces the new Pieces Big Cup - a combination of the two candies. Is this simply a new direction for the company to generate sales? AdWatch: Reeses / Not Sorry - Decisions Speaking Human 3.85K subscribers Subscribe 628 312K views 3 years ago We don't have to decide between Reese's Pieces or Reese's Peanut Butter. So we launched with a new tagline and mantra: "Not Sorry." An self-aware, acknowledgement that we're not sorry that we're about to make you want a Reese's. We're not sorry we know exactly what we're doing. By using iSpot.tv, you accept our, Reese's Creamy and Crunchy Peanut Butter Cups TV Spot, 'People Have to Choose'. You might remember one of the punchlines in their TV Spot was a tattoo artist inking No Regerts on a clients upper arm. Melissa Locker is a writer and world renowned fish telepathist. stop, only to add: Just kidding. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. It hires Will Arnett and starts shouting at the television and tells everyone they arent sorry. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright . Reeses.. Subscribe to Marketing Dive for top news, trends & analysis, The free newsletter covering the top industry headlines, Leading PR Agency Omri Hurwitz Media Launches LinkedIn Social Media Service, New RollWorks Data: B2B Revenue Teams Agree that the Lead Is Not Dead, But Its Also Not Enou, Combining DAM and PIM, Image Relay Releases Marketing Delivery, 10Fold Unveils Industry-First Real-Time Reporting Solution to Track Marketing and PR Impact on, By signing up to receive our newsletter, you agree to our, Webinar "I kinda like it. Given all of the facts we can make a lot of assumptions. The step-father of all peanuts, Reeses. Of course the food collided and supposedly Reeces Cups were born. What a stupid slogan. Hersheys has been working to enhance its digital strategies to better target younger demographics, including integrating ecommerce and in-store personalized experiences. Well here's the place to air your grievances! 30 Commercials You Didn't Realize Were Voiced By Celebrities ), the company is fully embracing the underlying cheekiness of its #NotSorry ad campaign, and it remains adamantly unapologetic about the product. one. The people of course are only met with the same copy and pasted response that tells them how sorry they are, yada yada, but were gonna continue to infinitely manufacture these. It sent out a press release claiming it is giving you what you want. (Dont blame the victims of this edible injustice, Reeses!) Im sure innumerable. For more information, please see our Let Marketing Dive's free newsletter keep you informed, straight from your inbox. Literally just every ad for Reese's Not Sorry campign - Reddit With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though its already attracted major names like AB InBev. The sufferers are not at all to blame, but it would be a hard disputed to claim that the rise in cases of this allergy did not shift the trajectory of daily life in these United States. Youre welcome.. Of course, one was eating chocolate and the other was eating peanut butter. We're not sorry we're better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. In this way, Is James Earl Jones the spokesman for Arby's? You can connect with Reese's on Facebook, Twitter and YouTube. and our This is obviously a cry for help because later on in the movie another twist would have them not even be the murderer, the outbursting was due to some other unattended life trauma, but they take the wrap anyway because they felt it deserved. Were not sorry were better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. Reeses is done pretending, they say if you dont like it you can leave and I find it to be quite refreshing. Password Maybe, with a reward of a Reese's for that 1 hundredth of a second victory at the wall. In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. The slogan alluding to the idea that when eating a Milky Way you are too distracted by its overwhelming flavors to perform a task or do your job. June, spotlights the new Reeses Pieces Cup. this time last year, reports YouGov. That was 2018. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Reese's Big Cup With Pretzels TV Spot, 'Better Than Feathers'. The Halloween season is a highly competitive time for candy brands, as they attempt to lure consumers and drive sales ahead of trick-or-treating. Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark. You know that commercial or product placement that's twice as loud as all the others and is blindingly bright or otherwise just obnoxious? Currently, Furthermore, this feels like a misguided attempt at ripping off Snickers Youre Not You When Youre Hungry, which sees people doing something out of character, they have a bite of a Snickers, thus regaining their aptitude. If it were my job to dole out participation prizes I would end it there, but what we have here is a mess. Among Halloween shoppers, 95% are planning to purchase candy, spending $2.6 billion. One of the first (if not the first) commercials for Reeces Cups was literally 2 people running into each other. Check out our FAQ Page. An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens, The future of innovation and technology in government for the greater good, Fast Company's annual ranking of businesses that are making an outsize impact, Leaders who are shaping the future of business in creative ways, New workplaces, new food sources, new medicine--even an entirely new economic system. I do not know, but as my Evolutions professor once said people can never be 100% sure of who their father is and logically Reeses could be my dad so I am going to give him the benefit of the doubt. Like, really lean in to it. Version. Reeses chooses to leave it up to the public to be mindful of their surroundings and treat their fellow man, especially those afflicted with the allergy, with courtesy. Conversations around Reeses are also up this Halloween season, with 17% of consumers saying they had mentioned the brand in conversation over the past two weeks. surprising, given that Reeses has been aggressively running a new campaign since early June, notes YouGov CEO of data products Ted Marzilli, who points out that the current 29% ad awareness In what is certainly a hacky comedic bit by now, for years past people would joke about how pathetic it is to be killed by a nut, as if they asked for or had any say in the allergy. How many emails, blog posts, angry letters, Tweets, carrier pigeons, instant messages, BBMs, have they sifted through, telling them how ashamed they should be for selling a candy that could kill a child with the smell alone. (229) Buy Now. I own and sleep beside a plush Reese (not a commander cup, yikes [google at your own risk]). Privacy Policy. Reeses ads are making an impression on Everywhere, pretty sure even in banks". Breaking any of the sub's rules may result in a post/comment removal and possibly a temporary or permanent ban, depending on the severity of the offense or in the event of repeat offenses. Reddit and its partners use cookies and similar technologies to provide you with a better experience. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. They are perfect, popular, endearing, and plainly the best, who would suspect them for anything? Undoubtedly there were estranged individuals who took this idea too far and too literally and have done nothing but make their lifes mission to take down the father of all peanuts, well actually I guess that would be the Planters man. Reeses is constantly adding treats to their classic cup, pieces, pretzels, cookies, caramel, its all over the place, is this a diversion? The campaign, #NotSorry, tweaks the Sorry, I Was Eating a Milky Way campaign from competitor Mars, It was big on Twitter back in 2010. Jargon The Website is not intended for readers under the age of 18. They want to be bold, unapologetic, and unexpected. (@Chickenwench) November 2, 2018. What does it do? While the humor, and the not sorry Reese's attitude, is clear in the commercial, that unapologetic sentiment is more that just a laugh. Many people attribute the new soft or snowflake culture we live in to the peanut allergy. We know its really easy to make people want a Reeses you can basically show someone a cup and boom, theyll crave a peanut butter cup (this is fact). Thirty-seven percent of consumers said they would be open to purchasing Reeses during their next shopping trip, compared to 33% last year. Will Arnett TV Commercials - iSpot.tv I check back every day to look for new content and it's usually good for at least half a chuckle.". In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. I remember that. 2017 GMC Acadia TV Spot, 'The Next Generation of SUV Has Arrived' Song by The Who [T2], Bank of America Merill EdgeTV Spot, 'Born to Invest' Song by Billy Joel, Teenage Mutant Ninja Turtles: Out of the Shadows, Reese's Creamy and Crunchy Peanut Butter Cups TV Spot, 'People Have to Choose', This site uses cookies to provide you with a great user experience. Were not gonna stop. Theres no warning telling you to eat Milky Ways responsibly. because of a new product that combines the two iconic candies: a Hersheys milk chocolate bar with Reeses Pieces. HERSHEY, Pa., April 12, 2021 /PRNewswire/ -- It's nearly 100 Days from the long-awaited, much-anticipated Olympic Games Tokyo 2020 and the Reese's brand is proud to announce the Ultimate Team. Reeses is the greatest candy on the planet. Reese's Not Sorry Campaign How do you increase sales for the most sold candy in America? I know my way around a Reeses and their brand and I take them very seriously. No one wants a THIN Reeses peanut butter cup! Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. If you're already a paid subscriber, please sign-in. It would work in an old Clint Eastwood western. What is Reese's slogan? Fast Company & Inc 2023 Mansueto Ventures, LLC, Reeses doesnt care what you think about its thin peanut butter cups. Privacy Policy. "The dribbling musings of a second rate wit.". I thought that was cute bc yes u put one in front of me even in a non food selling establishment and i will suddenly want one. The most popular slogan is There's no wrong way to eat a Reese's. The current slogan is Not Sorry. Reese's "Sorry, not sorry" : r/CommercialsIHate - Reddit 1st and Long: A Review of the Movie Blonde, Elderly Mother Makes Grave Mistake When She Assumes TV-MA is Meant for Mothers, Blake Lively Torn Between Pride of Husband Owning a Wireless Network and Embarrassment of Having to Use Mint Mobile, HIV Prevention Drug PrEP Hires DaBaby as New Spokesman, Netflix Takes Hit Amidst Coronavirus Crisis. You're Not Alone, Says Stigma-Busting LifeStance Campaign, NYPD Offers Theft Prevention Tips To Kia, Hyundai Owners, Join Top Search and Performance Buyers in Charleston, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. Scan this QR code to download the app now. Seeing those celebrated athletes on center stage is a reason to keep pushing forward towards new goals. For marketers, the results show how a well-coordinated multi-channel campaign that is entertaining and contextually relevant can drive conversation, awareness and purchase intent. To be kind, the effort is commendable. Adding pieces to the cup, genius. Is Seth Rogen the voice of Reese's? - AdvertisingRow.com ______Watch more ads like this one: https://thinkmonsters.com/speakinghuman/media/videos/adwatch/Join us on social media:Facebook: https://www.facebook.com/SpeakingHumaInstagram: https://www.instagram.com/speakinghumTwitter: https://twitter.com/Speaking_HumanThe Speaking Human Podcast: https://itunes.apple.com/us/podcast/s ET, Webinar REESE'S Peanut Butter and Chocolate Candy | HERSHEY'S Reese's tries out a couple different closeups on its Peanut Butter Cups and asks viewers whether it makes them want some. Reese's Commercial 2021 - (USA) - YouTube The co-branded bar is set to be in U.S. stores next A site without direction, cohesion, insight, frequent postings, and worst of all laughter, I mean these are jokes right? Hard to count them without taking a bite. No Wrong Way Just More Ways #NotSorry #ComingMarch2019 pic.twitter.com/ZGH6NKrV28, While fans across the internet balked at the attempted healthification of their junk food (like, who eats Reeses while monitoring their calories? And to make it even harder to resist, we used real products across all our communications. At the end of the ads, [] 2017 GMC Acadia TV Spot, 'The Next Generation . I only remember Reeses adopting the Sorry Not Sorry campaign when Demi Lavato's song was big. We are sick of backing down to these people who do nothing but complain, we can be sympathetic to the peanut allergy sufferers, but what about the outnumbering populous that lives for the candy cup? Taking the underrated Take 5 bar and rebranding it with Reeses, geniuser. ET, ranked No. Cookie Notice More companies should take on their wont do attitude and just sell their products without fear, if people want it theyll buy it, if they dont they wont. Were not sorry. Beginning with the absence of peanuts on airplanes and peanut free lunch tables at schools, it did tug the loose thread of the notion if I cant have it nobody can. A self-aware, acknowledgement that were not sorry that were about to make you want a Reeses. The campaign, which includes a sweepstakes, also appears on social media with posts themed around current events, like football. Reese's Peanut Butter Lovers and Chocolate Lovers Cups TV Spot, 'They're Back'.