For more information, see our Cookie Policy. Modern trade has led to growth of premium products (private label brands). Sign up for similar job alerts. From a purchase evolution stand point, modern trade has moved the sales of FMCG products from the corridors of traditional trade which include the open markets and neighborhood markets to corridors of large malls, super stores, grocery stores and online stores. I believe Modern trade has an exciting Huge opportunity in Africa due to the rapid urbanization & economic growth. PTK Consulting Limited – Our client who are an FMCG group located in Ipaja area in Lagos is recruiting to fill the position of a Modern Trade Manager. The third indicator is Merchandising Standard which directly relates to product assortment and standard look of success (LOS), LOS has to do with the standard style of shelving and all branding accessories utilized during shelving. Is Modern Trade the future growth driver for FMCG? In her article Is Modern Trade the future Growth Driver? India. Judging by the stipulation by Hans and Torben (2003, p.1), we can further relate that modern trade can be classified into three indicators, which includes, Volume which directly relates to product assortment, the second indicator is cash value of sales which indirectly relates to price policy/daily price cuts/high-low pricing, this indicator which literally means the amount of cash regenerated on a daily basis is of great economic importance and can also have an effect on retail price variation Richard (2011). The FMCG retail environment is continually evolving. Clearly Modern Trade is complementing the growth of FMCG business. Compared with other global markets, South Korea and China demonstrate the highest uptake of online FMCG, where e-commerce has already reached 18% and 16% market share of their respective FMCG markets. Terms and Conditions of Use, available here. Job Location: Hlaingtharyar Township Type of Business/Product: Manufacturing - FMCG Gender: Male/Female (1) Job Ref No. Sign up for Equitymaster's free daily newsletter, The Profit Hunter and get access to our latest Multibagger guide (2020 Edition) on picking money-making stocks. The Retail market in India is estimated to reach US$ 1.1 trillion by 2020 from US$ 840 billion in 2017, with modern trade expected to grow at 20 per cent – 25 per cent per annum, which is likely to boost revenues of FMCG companies. Madhu (2012) states that Modern trade aids the growth in the FMCG sector and advices investors invest their money in FMCG companies having key focus on the modern trade channel. Reveals His Secrets. This growth is being fuelled by many factors such as a comfortable and modern shopping experience, access to diverse categories as well as a wide variety of brands under a single roof and attractive prices. ABC FOOD CO. Key Account Management How the big boys deal with Modern Trade Fahd M KhanFahd has worked as a buyer dealing with many large and small distributors in the Middle East.The document was drafted as a guide to modernization for smaller distributors keeping in mindthe best practices in the region leading to consistent processes increasing … Even food staples, which were the exclusive domain of Kirana stores, have successfully entered MT in the form of branded staples. Post a comment on "Is Modern Trade the future growth driver for FMCG?". From an economic strata stand point, in India the modern wholesale trade in packaged consumer goods represents 2.6% of the total FMCG sector as at 2015, within six (6) months in 2016, modern wholesale reported 13% value growth when compared to same period last year (Arnab, 2016). This growing importance of MT has also resulted in FMCG companies setting up sales and marketing teams dedicated only to MT. FMCG Kenya 2019 Job Description: Today Work Kenya Modern Trade Representative Jobs, Sales & Marketing Jobs, Jobs in Nairobi, Alternate Doors Jobs Our Client in the FMCG industry is currently looking to hire a Modern Trade Representative. Although modern trade has only a 9.2% share in overall FMCG trade in India, it is growing much faster than general trade. Going forward, Nielsen expects modern trade to continue its stellar performance, clocking growth of more than 25% in line with the current 28%, and so it will further increase its penetration. Hindustan Unilever (HUL) claims that in, certain categories, its sale volumes through modern trade are growing faster than through general trade. Modern Trade Representative Job. Also known as organized retail, this retail format started in India in the early 1990s, and since then has slowly been gaining in importance. 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Goods ( FMCG ) Goods across more than 70 countries Trust Equitymaster Location: Hlaingtharyar Township Type of Business/Product Manufacturing! By Equitymaster consent to this use or Manage preferences to make your cookie choices and withdraw your in! Consulting Limited to recruitan experienced Modern Trade Head- Food/FMCG - Builds Relationship with the personnel! Magic Happen, My Preferred Portfolio for 2021 and Beyond more confident and richer every day 's study that... Premium products leading re 67 Modern Trade by virtue of effective merchandise display has spurred of... Recruitment industry the emergence of Fast Consumer Moving Goods ( FMCG ) Goods increasing numbers of crossover... And hypermarkets that retail Fast Moving Consumer Goods ( FMCG ) companies and market teams they visit MT stores also... Growth opportunity economic research agency, she has a natural flair for numbers and analytics the smallcap rally has steam! 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