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The open-ended just touching base line is overdone, underwhelming, and easily forgettable. We haven't spoken in a decade. The touching base email. You dont want to sound too general, but you dont want to come across as a stalker either. Turned into a follow-up, use this email to ask for connections to the right person at the company youre prospecting. And like most of us, theyre receiving an avalanche of email each day that cant possibly all be read and responded to. Our team has found this to be one of the best email subject lines for double-taps with voicemails, says Yesware Sales Manager Dave Saccardo. Its easy to capitalize on this subject line if you just released a new whitepaper, invested in some exclusive industry research, or have a killer product that will solve a major pain point you know theyre facing. For More: 131 Subject line for Asking Feedback [Samples Included]. So, when a sender sets the expectation that there are next steps, it makes the recipient more likely to follow through with these next steps. It has that added bonus also of providing a local feel and personal touch to the email. Personalization is easy in Mailshake with. The trick here is to forward the link with a quick yet insightful comment. Were eager to work with Company XYZ on the new SuperGizmo and hope to hear back from you soon.Best,Graham. 16 Follow-Up Email Subject Lines to Steal for Your Next Campaign 35. The phrase touching base is often used in business contexts when reconnecting with someone (e.g., just touching base) or proposing to make an appointment with them (e.g., lets touch base). Its been a few weeks since weve talked! Its easy to dismiss someone asking for a potential meeting sometime soon, but when someone asks you for a meeting at a specific date and time, the typical response is to check your calendar. 40 Great Email Subject Lines to Improve Your Open Rates On the contrary, its a good thing to do! Reason to Reach out: Its December and youve found a recently published article on an area that the prospect is interested in. Real estate professionals manage more listings with Copper. Touching base re: Gutter Cleaning Estimate; Another great tip for follow-up email subject lines is to incorporate something specific you discussed when you met (even if it's something off-topic or humorous). Share product ideas, get answers, and learn from other users. You write (adsbygoogle = window.adsbygoogle || []).push({}); Copyright 2023. But in the end, it only scored them a 1.9 percent reply rate. That said, when choosing this subject line, be sure you deliver on the expectations in the body. It should give the reader an idea of what the email is about, without being too long or too vague. Here's how building a workflow automation like this looks in Copper: You can also integrate your CRM with a calendar tool like Google Calendar, so youll get alerts reminding you about your tasks no matter where you are or which device youre using (in case you just so happen to not already have your CRM open). You can also try adding your own subject line to the mix to see how it compares. Feel free to read our article on building sequences . Sometimes youll want to touch base with a colleague who youd like to get information from. Similar to the powerful sales approach of assuming the sale, assuming the meeting can also catch the prospect off-guard. Try writing: "I hope that you're feeling great! Something went wrong while submitting the form. Powered by Writing Craze. We just released a new update, wanted to make sure you saw my previous email. RevOps, sales leaders, and finance teams use our free tool to ensure reps on-target earnings and quotas line up with industry standards. People are inherently curious and often cant resist learning what those next steps are. I hope you are doing well today!" Reason to Reach out: The prospect posted something on Linked In. Why it works: Its short, conversational, and to the point. If you told someone to contact you at a later date, this subject line reminds them that you've previously spoken with them. Putting the main point of the email in the subject line is a better alternative. What to do after a meeting: Use your notes and action items tosend a follow-up email within one hour after your meeting. The touch base email has a bad reputation because a lot of sales reps and SDR teams send lazy follow-up emails like the example above. What are "touch base" emails and how to improve them It is a simple way to show that you are paying attention and are interested in what others have to say. "Hi [Name],") Specific discussion points and details from the interview or meeting. A bit of gratitude makes you more memorable. "Let's meet this week" Sometimes your prospects and existing customers just need a reminder of what you can actually do for them. Hungry for more? Keep all your relationships in one central place, Build and maintain personalized relationships at scale, See how your business is doing with custom reports, Manage your contacts, deals, emails and more in one place, Save time by connecting Copper to popular apps and tools, Move relationships forward while you're on the go. And guess what? You slash your open rate to 50% at 5 words and drop it below that as you add more. (The average open rate for any SL above 5 words is <50%.). Youll need something a little more imaginative and precise in order to get through to your contacts. many! Personalization is easy in Mailshake with mail merge, which fills in names, companies, recent awards, and other personal details about your recipients. For example, in the body, you could tell them about an event youre co-hosting that theyre invited to, or share an exclusive piece of content that can help them achieve their goals or overcome a particular pain point. Yesware will help you generate more sales right from your inbox. This is especially important if you are sending out emails to a lot of people. You can also offer something other than your product or service. . Copyright Vouris. Get straight to the point. You have surprisingly many other options with more interesting (and impactful) wording. A true win-win for everyone. Your email subject line can simply say "touching base" when sending any of these types of emails to your contacts: 1. The Dos and Don'ts of High-Performing Email Subject Lines - HawkSoft Formula: Touching Base Regarding [Topic] [Date . Coming up with a good subject line can be harder than it seems. Reason to Reach out: The prospect has been interacting with you on LinkedIn and you think they might be interested. Even better, following through on an email subject line like this is very easy to do. Prospect: Wasnt interested at the time and didnt give you a good time to follow up. These nine ideas will help you take a different tack than the sales and marketing people competing for your prospects' and customers' attention. You might even say that its not funny at all. Strong subject line. See how Copper customers are driving success on our platform. I hadnt thought about [relevant point] in quite that way before.. Id love to come by your office and drop off some champagne and see if we could make something work. Learn how to provide better customer serviceand get more responses. You may decide to use a single technique or combine several approaches for a more dynamic, interesting message. The lessons email We hope these examples inspire and offer some new ideas to help make sure all those touchy-feely words are actually working towards getting more people opening and reading your messages! We all have a tendency to look at the first few words of the subject line before we actually open up an email, so be sure to place your most important words first. "Let's Touch Base" Alternatives to make your Emails Interesting - Hupport "Time to touch base" Using this email subject line for stale leads is a good option so you can set up another meeting call with them for a pulse check to see if they have selected one of your competitors or if they are still interested in what you are offering. EXAMPLESof touch base emails & templates. In-depth guidance and best practices to take CRM further. This type of subject line lets the recipient know that youre just checking in, without being overly demanding or needy. 8 Subject Lines That Will Get That Networking Email Opened You could manually check all your customer records daily or write reminders for yourself on sticky notesor, you could do a lot of other, much more productive things with your time instead (like get even more clients) and have your CRM simply tell you when its time to follow up. Showing a more natural side of yourself can help create a better first impression one that doesnt come off as salesy, but rather genuinely earnest. Lets schedule a 10-minute call. What makes them so effective is that they provide an opportunity to make sure all of your colleagues know what's going on inside your company and that you're still actively doing things.We've already talked about how to write effective subject lines, but here's a step-by-step guide on how to make them great:Open with "Hey [Employee Name]" or "[Company Name]" (No last names).. Seeking a connection or talking point, 15. These brief follow-up emails can work well in scenarios where there might not be a need for more extensive dialogue. Now, let's look at examples of emails you can write to follow up without saying, "Let's touch base.". A touching base email comes in handy for a variety of scenarios such as: You pitched a new product or service and are waiting for a reply Your client said let's follow up in a few months without giving a specific date You want to arrange a meeting with project stakeholders including the client Remind customers of the services you offer 5 Effective Email Templates for Healthcare Recruiters - EverCheck This email subject will be appreciated by those who want to know how many people they have sat with that day. Think about what they're going through. This creates the opportunity for you to meet them in person without forcing the matter. Save my name, email, and website in this browser for the next time I comment. Give Copper a try today. First, it ensures that your email will be opened and read. It also maintains a friendly and conversational tone. Reality #9: The phrase "touching base" falls flat half the time. A subject line like works well within an omni-channel approach that involves touchpoints across several channels rather than just sending through a high volume of email touchpoints. According to Yesware data, using the phrase Invitation To Join in your email subject line drops your reply rate to 2 percent. A subject line like this gives your readers a . Created by Idealwrite.com. Lets book some time to talk about [topic]. With a CRM, you can create system-generated tasks that are automatically scheduled based on triggers you set. Instead of saying "Checking in" or "Touching base," opt for "Let's take a look" as a follow-up email subject line. The use of a catchy subject line is just one of the key components for the purpose of a networking email. Make sure youre top of mind by dropping a line to applaud their accomplishment and let them know youre paying attention. Our data scientists recently powered through subject line data from more than 100,000,000 emails sent by 7,839 companies to uncover patterns behind opens and replies. In this post, we'll look at what follows your cold emails or initial conversations when sending your "touching base" follow-up emails (yes, this impacts open rates and how many responses you get from potential clients) and nine ways to send a sales email that doesn't just say, "Let's touch base": So, before we go over what to say in your touch base emailswhen should your sales team send them? Neglect it, and your campaign suffers. Punctuation! 2) Think outside of the box/compose a creative title that will draw peoples attention. The conclusion is short and sweet and reiterates the main points of the message. Each additional word in the subject line decreases the open rate. A subject line should be eye-catchy and easily understandable. For instance, it works best if you had previously invited them to something and they never responded, or if youre now inviting them to something in that email. An email gives them time to consider your question, do any necessary info gathering, and then send an equally fast but measured response. If you hit at least one of the points on our free checklist, its time to consider an email alternative. The big problem with these emails is that they tend to lack value. No one in the business world wants that. This will show that you're not just anyone and it shows you were thinking of the person when you wrote the email.It's OK to talk about everything in your life in general terms, but remember to keep it simple and concise. Even though it was used in over 63K times by over 2,000 company domains, this subject line sends your email to the trash or Unread purgatory over 50% of the time (much more than that for recipients checking email on smartphones). Most experts think Americas favorite pastime inspired the phrase. Small business, SMB communication, SMB employee experience, SMB productivity. "Let's touch base" is a vague an annoying buzzword as revealed by Glassdoor survey. The Touching Base email subject line is a great way to make sure your emails are opened and read. Weve compiled a list of 15 great ideas to help jump start your next email. One way to grab the attention of your recipient is to mention a recent piece of content theyve published. Again, notice here that you dont need to include a hard pitch or a request for a specific commitment. too! Here are brand new insights to help you send more compelling emails and increase email engagement. What is the recipient supposed to do next? Not only do they come off as wasteful and inconsiderate of the prospects time, they simply dont work. A simple, clear-cut recommendation about what youd like to talk about and when youd like to talk about it makes it easier for your contact to say yes or no. How have things gone since then? Published: April 13, 2018 Touching Base Email Subject Line "Are you struggling with [challenge]?" "Any luck with [goal]?" " [Mutual connection] said we should talk" "Some ideas on driving recurring revenue" "Hi [name], [question]?" " [Prospect's name] -- do you have 10 minutes for a conversation?" "Hoping to help with X" Rotate so you use all three subject lines in your follow-up emails for a week, and check the tracking reports you get to see which earns the highest open and reply rates. How To Write a Touching Base Email Subject? Are you free for a call at 3:00 P.M. tomorrow?. For example, your CRM can be set-up so that when an opportunity reaches a particular stage in the pipeline (like when a prospect downloads an ebook on your website), it creates a task for you to send them a follow-up email. Touching base email subject lines should be written in a way that will make the recipient have an interest in opening the email.